environmental graphics
For years we tried to get our own arms around what we do. The combination of identity, graphic design, signage, art - mixed with enhancing the architecture, interior design, landscaping all working together - is defined as environmental graphic design. Sometimes the lines seem blurred as all the elements need to work together. The net effect for you, the client, is a comprehensive team approach to creating a sense of place. To make your business, project or property well positioned, have a personality, be memorable, and ultimately have a positive impact.
fun fact:
environmental graphic design is the combination
of various designed elements that create and define ‘a sense of place…’ it is “brandscaping.”
Definition from SEGD
What is Environmental Graphic Design?
Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place.
Some common examples of work by EGD practitioners include wayfinding systems, architectural graphics, signage, exhibit design, identity graphics, dynamic environments, civic design, pictogram design, retail and store design, mapping, and themed environments.
